Popular Japanese streetwear label NEIGHBORHOOD once again steps out from the boundaries of the fashion category to introduce three functional accessories. The new range consists of a container, a towel, and a carabiner. The goods are currently available at a price range of $24 - $96 USD.
Each item in the new range is in black, boasting a utilitarian aesthetic and appropriate logo placement. The functional accessories boast certain militant elements — the "1300MM X 600MM" and "SPEC: SRL-C-1902" that have been placed as design accents on the towel are a great example of this.
The container is done in collaboration with storage company THOR and thus, it is co-branded. A playful note comes from the "SPECIMEN RESEARCH LABORATORY" which is present at the top left corner.
Photo Credits: GOODHOOD
Fashion Label-Launched Functional Accessories
NEIGHBORHOOD Debuts a Container, Towel & Carabiner
Trend Themes
1. Functional Accessories - NEIGHBORHOOD introduces a range of functional accessories that go beyond traditional fashion items.
2. Utilitarian Aesthetic - The black color and militaristic design elements of the accessories showcase a utilitarian aesthetic.
3. Co-branded Collaborations - The collaboration with storage company THOR on the container highlights the trend of co-branding in the fashion industry.
Industry Implications
1. Streetwear - The functional accessories by NEIGHBORHOOD cater to the streetwear industry and its fashion-savvy consumers.
2. Storage - The collaboration between NEIGHBORHOOD and storage company THOR opens up opportunities for innovation in the storage industry.
3. Fashion - The functional accessories by NEIGHBORHOOD disrupt the traditional fashion industry by introducing utilitarian and functional elements.