The latest venture from Momofuku's David Chang, Fuku is a recently opened spicy fried chicken sandwich joint in New York City's East Village. Hoping to create the next fast food brand. Chang returns to his roots by opening Fuku in the same space he opened the first Momofuku Noodle Bar.
The signature sandwich at Fuku is a delicious spicy dish that includes staples from Chang's impressive repertoire, including a butter that features the flavor of fermented chickpea. The signature sandwich will be served on a steamed potato roll, while the chicken itself is sourced from a small network of sustainable farms. The chicken is marinated in habanero puree, coated in buttermilk, soaked in a spice blend and then deep-fried.
Other menu items are currently in development.
Spicy Buttermilk Chicken Sandwiches
Fuku is the New Fried Chicken Sandwich Joint from David Chang
Trend Themes
1. Spicy Fried Chicken Sandwiches - Opportunity to innovate in the fast food industry with spicy fried chicken sandwiches as a new menu item.
2. Sustainable Farm-sourced Ingredients - Opportunity to disrupt the food industry by sourcing chicken from sustainable farms for increased transparency and eco-consciousness.
3. Creative Butter Flavors - Opportunity to create innovative butter flavors using ingredients like fermented chickpea to enhance dishes and add uniqueness to the menu.
Industry Implications
1. Fast Food Industry - Disruptive innovation opportunity in the fast food industry by introducing spicy fried chicken sandwiches as a new menu item.
2. Food Industry - Disruptive innovation opportunity in the food industry by sourcing ingredients from sustainable farms for increased transparency and eco-consciousness.
3. Restaurant Industry - Disruptive innovation opportunity in the restaurant industry by creating innovative and unique butter flavors to enhance dishes and attract customers.