This past summer, Ford teamed up with the Spanish language television network Azteca America to launch a web series called 'Fuerza Ford.' Not only did the series highlight the company's Ford F-150, but it also placed a spotlight on some of Mexico's top athletes as a way of connecting with young, Hispanic consumers.
Fuerza Ford was a 10-episode web series that aired last summer. The series was broadcast in Spanish and featured top Mexican boxers Edgar Juárez Calzada, Giselle Leal and Michel de la Vega Esparza Oteo. The series gave consumers an inside look at the life of each boxer and tips for finding success in the ring. The idea was to connect the strength of the athletes to the strength of the Ford F-150.
With Azteca American producing "more hours of video content than any other U.S. Hispanic television network," the Fuerza Ford series was a great way for Ford to reach Hispanic consumers.
Strength-Oriented Web Series
The Fuerza Ford Web Series Showcases Mexican Boxers and the F-150
Trend Themes
1. Web Series Marketing - Creating web series that feature top athletes or influencers can be a disruptive innovation opportunity for brands to connect with young, diverse consumers.
2. Cultural Representation - Highlighting the strength and success of athletes from specific cultural backgrounds can be a disruptive innovation opportunity for brands to connect with diverse consumer groups.
3. Collaborative Advertising - Partnering with television networks or production companies to create web series can be a disruptive innovation opportunity for brands to leverage existing platforms and reach new audiences.
Industry Implications
1. Automotive - Automotive companies can leverage web series marketing to highlight the features and strengths of their vehicles, connecting with diverse consumer groups.
2. Media and Entertainment - Media and entertainment companies can explore collaborative advertising opportunities with brands to create web series that feature athletes or influencers, attracting diverse audiences.
3. Marketing and Advertising - Marketing and advertising agencies can specialize in creating culturally representative web series for brands, offering a unique approach to reaching diverse consumer groups.