The Fudge Magazine 'Summer Styles' editorial will serve as what to wear guide for hipsters and preps alike as the weather warms.
There seems to be a heavy focus on polo shirts and shorts, with key accessories like skinny ties and straw hats completing the look. The clothing featured in the Fudge Magazine Summer Styles editorial comes from a range of well-respected labels like Polo Ralph Lauren, Band of Outsiders, Fred Perry, Lacoste and WTAPS.
Edgy Prepsters
Fudge Magazine Summer Styles Shoot Highlights Polo & Short Combinations
Trend Themes
1. Polo Shirt Revival - Disruptive innovation opportunity: Design and produce modern polo shirts with innovative materials and technology to appeal to a new generation of consumers.
2. Shorts as Statement - Disruptive innovation opportunity: Create shorts with unique designs and unexpected features that elevate them from just a practical garment to a fashion statement.
3. Accessory Reinvention - Disruptive innovation opportunity: Develop new and inventive accessories that complement the classic preppy style, incorporating sustainable materials and groundbreaking designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore sustainable and ethical fashion practices to meet the growing demand for eco-friendly preppy clothing options.
2. Textile - Disruptive innovation opportunity: Research and develop advanced fabrics that offer improved comfort, breathability, and performance, specifically tailored for polo shirts and shorts.
3. Accessories - Disruptive innovation opportunity: Merge technology and style to create smart accessories that enhance the preppy look, such as hats with built-in UV protection or ties with integrated microphones for hands-free communication.