The FUCT SSDD 2013 Spring/Summer collection is a triumph in carefree fashions for men. SSDD stands for "same shit, different day" and is the life motto for the label. FUCT has churned out back to back successful streetwear collections. The label focuses on intricate and subtle details that make the difference.
The 2013 lookbook for the collection deemed 'Armagideon Time' follows a disheveled male model as he treks through an urban landscape. The vibe is relaxed, the feel is patriotic and several of the sensational shots capture the drunken debauchery at hand. Humorous shots include the model getting some munchies from a street vender and alleviating himself on a wall.
The FUCT SSDD 2013 Spring/Summer collection is carefree and its lookbook promotes a "let the good times roll" lifestyle.
Drunken Debauchery Lookbooks
The FUCT SSDD 2013 Spring/Summer Collection is Impressive
Trend Themes
1. Carefree Streetwear - Opportunity for designers to explore more laid-back and fun designs, focusing on the details.
2. Urban Lifestyle Promotion - Disruptive innovation opportunity for companies to incorporate debauched and carefree imagery in their branding and marketing strategies.
3. Patriotic Fashion - An emerging trend where brands can promote patriotism through their designs, lookbooks, and branding.
Industry Implications
1. Fashion - Designers can explore new styles of streetwear to promote a more carefree approach to fashion.
2. Marketing and Advertising - Opportunity for companies to incorporate more edgy and humorous content in their branding and advertising strategies.
3. Retail - Retailers can promote patriotic fashion to capitalize on a growing trend and promote more relaxed and carefree clothing lines.