Fruit Shoot, a UK brand that offers refreshing soft drinks that are intended for kids, recently expanded into the restaurant industry by creating an AR coloring book app that aims to keep kids entertained while they wait for their meals.
The app is called 'It's My Thing,' and works by turning a placemat into a digital canvas, which kids can add to through their phone screens by using the different features that are available. Once the gaming mat is properly lined up, kids can begin exploring, completing puzzles and doing other activities. The different activities that are available through the app are separated into four categories: sports, art, games, and music.
The It's My Thing app was made by Iris Worldwide, and will be available in a range of family-friendly restaurant chains, including Wimpy and Pizza Hut.
Fruity AR Coloring Books
Fruit Shoot Made an Interactive Game That Entertains Kids at Restaurants
Trend Themes
1. AR Coloring Books - The integration of augmented reality technology into coloring books provides an immersive and interactive experience for children.
2. Interactive Gaming Mats - The development of gaming mats that can be digitally enhanced creates opportunities for engaging and entertaining experiences for kids.
3. Kid-entertainment Apps - The emergence of smartphone apps specifically designed to entertain children in restaurants enhances the dining experience for families.
Industry Implications
1. Beverage - Beverage companies can explore AR technology integration in their kids' product offerings, providing a unique and captivating experience for young consumers.
2. Restaurant - Restaurants can partner with app developers to create interactive experiences, such as AR coloring books, to keep kids entertained and engaged during their visit.
3. Advertising - Advertising agencies can leverage AR technology and develop interactive campaigns that target children and families, utilizing elements like gaming mats and smartphone apps.