Glow Recipe's new Fruit Babies kit includes mid-size versions of some of the brand's bestselling items. The cosmetic brand is quickly becoming a cult favorite skincare company due to its clinical effectiveness, providing instant glow and long-term benefits for all skin types.
Sarah Lee and Christine Chang founded the company to encourage consumers to embrace skincare at every stage. The Fruit Babies kit includes some of the brand's cult favorites in half sizes. Some products in the kit include the Watermelon Niacinamide Dew Drops that harness the power of watermelon, retinol, and hyaluronic acid to brighten, tone, exfoliate and hydrate the skin. Other products in the kit include the Plum Plump, the Avocado Melt Retinol Eye Sleeping Mask, and more.
Cult-Favorite Cosmetic Kits
Glow Recipe Launched its Mid-Size Fruit Babies Set of Bestsellers
Trend Themes
1. Half-size Cosmetic Kits - There is an opportunity for cosmetic brands to release mid-size versions of their bestsellers to cater to customers looking for a more affordable entry point into their products.
2. Clinically Effective Skincare - Innovative breakthroughs in cosmetic technology can produce skincare products that have both instant glow and long-term benefits for all skin types.
3. Glowing Skincare - Skincare brands can focus on creating products that brighten, tone, exfoliate and hydrate the skin and provide a long-lasting illumination effect for a desirable glowing skin effect.
Industry Implications
1. Cosmetics - Cosmetic companies that offer mid-size versions of their bestsellers at a lower price point can expand their customer base and offer more affordable entry points to their products.
2. Skincare - Skincare companies can continue to innovate and create products with clinically effective ingredients that cater to different skin types and needs to provide customers with glowing and healthy skin.
3. Beauty - Beauty companies can explore the use of innovative ingredients such as watermelon, retinol, and hyaluronic acid to create new skincare products that address customers' beauty needs and desires.