In an effort to make fruits and vegetables more attractive to children, Fresh'n'Friends Foodstore has come up with an array of playful fruit arrangements.
The video opens by laying out the problem at hand: adults know eating healthy is important and while that's a good thing for Fresh'n'Friends' business, kids "hate healthy foods." The food store decided to take a different approach and rather than raising awareness of the problem in hopes enough people will get together and create a solution, they actually got together and came up with an idea themselves. The idea was fruit figures.
Using a plethora of fruit slices, Fresh'n'Friends creates flat figures like fruit cats, fruit teddy bears, fruit tractors and fruit flowers. Fruits used include strawberries, kiwi, blueberries, grapes and others. The fruit arrangements also come with cut outs so children can go home and make their own craft fruit figures.
Personified Fruit Figures
Fresh'n'Friends Produces Play Fruit Arrangements to Attract Children
Trend Themes
1. Playful Food Arrangements - Creating fruit arrangements in the form of figures and objects to make healthy foods more appealing to children.
2. Craft-based Nutrition - Promoting healthy eating through interactive craft activities using fruits and vegetables.
3. Creative Marketing for Kids - Using imaginative and visually appealing food presentations to capture the attention of young consumers.
Industry Implications
1. Food Retail - Incorporating playful food arrangements as a branding strategy to attract children and encourage healthy eating habits.
2. Education and Entertainment - Integrating craft-based nutrition activities into educational programs and children's entertainment venues.
3. Event Planning and Catering - Offering creatively designed food arrangements as a unique and engaging option for children's parties and events.