As we approach the holiday season, Dr. Squatch -- the men's natural hygiene brand -- recently expanded its portfolio with the launch of a new Frosty Peppermint collection. The new bundle will allow users to "feel the article breeze" with its invigorating scent. The new bundle, retailing for $45, includes three Frosty Peppermint bars of soap and Frosty Peppermint shampoo and conditioner.
Dr. Squatch also offers more festive bundles that will appeal to consumers looking for high-quality, natural grooming products. Some standouts from the brand include Mistletoe Magic, Holiday Haul, Festive Freshness, Scents of Squatchmas, and Here's To The Holidays.
The entire Dr. Squatch collection is available to shop both online and in select retailers across the country.
Peppermint-Infused Grooming Products
Dr. Squatch Debuted a New Frosty Peppermint Collection
Trend Themes
1. Natural Grooming Products - Opportunity for expanding the natural grooming market with festive collections for holidays and special occasions
2. Peppermint Scented Products - Opportunity to explore the potential of peppermint scent in products other than in personal care such as candles and diffusers
3. Subscription Services - Opportunity to establish subscription services for consumers to regularly receive their preferred seasonal grooming products.
Industry Implications
1. Personal Care Industry - Companies in personal care industry should focus on natural and seasonal grooming collections.
2. Home Fragrance Industry - Manufacturers of home fragrance products can explore peppermint scent and its festive appeal to consumers for candles and diffusers.
3. E-commerce Industry - Companies in e-commerce industry can offer subscription models for consumers to receive their preferred grooming products regularly.