BMW Bicycles
From Freeway to Bike Trail
Is your 5 to 8 year old a BMW aficionado with a passion for bipedal transportation? Well now he can combine his two interests with the BMW Cruise Bike Junior. Already in the adult bike industry, BMW is introducing this one for the kids. The design is superb as is evidenced by the red dot design award it received this year. It has LED lights built into the pedals, a three-brake system, and a shiny red seat that says, "Yeah, my dad paid $710 for this bike."
Trend Themes
1. Kids Luxury Bicycles - Luxury bicycles for kids with safe and innovative features.
2. Premium Brands in Children's Products - Premium brands expanding their offerings to the children's product industry.
3. Tech-enhanced Bicycles for Kids - Kid-friendly bicycles with technology-integrated features to improve safety and fun.
Industry Implications
1. Luxury Children's Products - Luxury brands expanding their product lines to target parents of kids.
2. Bicycle Industry - Opportunities to improve bike designs for kids to address their needs and preferences.
3. Toy Industry - Toy companies exploring partnerships with bike brands to introduce bicycles into their product lines.