The 'LADS' Spring/Summer 2013 collection, brought to us by FROM BRITTEN P/L, is an excellent display of well-executed minimalist fashion. Based in Melbourne, brothers Alex and Tim Britten-Finschi created this collection as "a nod to the youth sub-culture whereby young men opt to wear their father's sports and active wear garments."
The collection is a mix of over-sized sports wear clothing and tailored suits. Color blocking is used throughout the collection, but the effect is often subtle because of the similar tones used. The collection can be worn casually or dressed-up to wear out at night or to the office.
FROM BRITTEN P/L does a great job of keeping a minimalist aesthetic while still pushing its fashion to be cutting-edge.
Minimalist Color-Blocked Fashion
FROM BRITTEN P/L Produces Spring/Summer Collection 'LADS'
Trend Themes
1. Minimalist Fashion - Opportunity for disruptive innovation in creating minimalist fashion with a unique twist.
2. Color Blocking - Opportunity for disruptive innovation in finding new and creative ways to use color blocking in fashion design.
3. Youth Sub-culture-inspired Fashion - Opportunity for disruptive innovation in creating fashion collections that draw inspiration from youth sub-cultures.
Industry Implications
1. Fashion Design - Opportunity for disruptive innovation in the fashion design industry by incorporating minimalist and color blocking elements into new collections.
2. Sports and Active Wear - Opportunity for disruptive innovation in the sports and active wear industry by creating oversized and stylish pieces inspired by youth sub-culture fashion.
3. Men's Tailoring - Opportunity for disruptive innovation in the men's tailoring industry by merging traditional tailored suits with elements of sports and active wear.