Zaxby's announced its upcoming Father's Day promotion whereby it will be giving customers a free order of Fried Pickles. This offer is valid one day only on June 19th, 2022, for customers who place their order in advance either on the app or website. The free order of Fried Pickles requires customers to order at least one full entree, as it is intended to enhance Father's Day celebrations.
In addition to launching this Father's Day promotion, Zaxby's announced that its Fried Pickles will remain as a new permanent menu item. Each previous test release showed fans' favor toward the item, leading to its permanent spot in the Shareable section on menus.
The Zaxby's Fried Pickles are served with a special ranch sauce blended with buttermilk and herbs. The pickles themselves are delectably savory with a lightly fried batter that gives them a satisfying crunch. The item is available systemwide now.
Father's Day Pickle Promotions
Zaxby's is Offering Free Fried Pickles to Customers on Father's Day
Trend Themes
1. Permanent Menu Item Launches - Zaxby's announcement of its Fried Pickles as a new permanent menu item highlights the trend of offering shareable and unique items that can attract new customers.
2. Holiday Promotions - Zaxby's Father's Day promotion, offering free Fried Pickles with the purchase of an entrée, highlights the trend of leveraging holidays to attract customers with limited-time deals.
3. Enhanced Online Ordering Experience - Encouraging customers to place orders in advance for the Father's Day promotion via the website or app indicates a trend in the restaurant industry of enhancing the online ordering experience and leveraging it for promotional purposes.
Industry Implications
1. Fast Food Chains - Fast food chains, such as Zaxby's, can benefit from the trend of offering unique and shareable menu items to attract customers and maintain a competitive advantage.
2. Restaurant Technology - The trend of enhancing the online ordering experience for customers via web and mobile apps presents opportunities for restaurant technology companies to offer innovative and easy-to-use solutions.
3. Food and Beverage Marketing - Leveraging holidays and events, such as Father's Day, for promotional purposes can be an effective marketing tactic for food and beverage companies to attract new customers and increase sales.