Fresh Street, a Chicago-based grocery chain, has announced the launch of its first integrated online platform for grocery pickups, which will be available through a mobile app and web browser starting March 18. According to the company, the new digital integration represents Fresh Street's desire to re-think modern-day grocery shopping by offering a more convenient solution for digital-savvy customers.
The new app will offer customers access to over 4,000 products, including local and national options. After choosing their products, customers will be able to pick up their order in 30 minutes or less at Fresh Street's 6191 N. Lincoln Ave. location.
"My family and I have experienced the frustrations and inconveniences that plague current online grocery options," said Mike Sayles, CEO of Fresh Street. "We started Fresh Street by thinking through these problems with a blank sheet of paper and a focus on providing the best possible experience for the online grocery shopper. This enables us to offer competitive prices, brands that families know and love, an easy-to-use website/app, and a convenient pickup experience."
30-Minute Grocery Pickup Apps
Fresh Street Launches Its First-Ever Online Grocery Platform
Trend Themes
1. Digital Grocery Platforms - The launch of Fresh Street's integrated online grocery platform highlights the growing trend of digital grocery platforms.
2. Quick Pickup Services - The 30-minute pickup service offered by Fresh Street's new app is representative of a trend towards quick and convenient grocery pickup options.
3. Local and National Product Offerings - Fresh Street's app includes access to over 4,000 products, including local and national options, reflecting a trend towards providing customers with a wide variety of product choices.
Industry Implications
1. Grocery Retail - The launch of Fresh Street's online grocery platform highlights the need for grocery retailers to adapt to digital trends and provide customers with convenient online shopping options.
2. Mobile App Development - The development of Fresh Street's mobile app represents an opportunity for the mobile app development industry to create innovative solutions that meet the unique needs of online grocery shoppers.
3. Supply Chain Logistics - The popularity of quick pickup services like Fresh Street's highlights the importance of efficient supply chain logistics in order to provide customers with fast and convenient pickup options.