New Balance has collaborated with Parks Project to launch their latest sneaker, the 'Explore & Connect' Fresh Foam X Hierro v7. The design features a lightweight and breathable upper, paired with hairy suede overlays at the toe and heel, and is inspired by urban green spaces, with a lush green colour palette.
Keith Eshelman, Co-Founder and CEO of Parks Project, spoke about the value of parks in cities, saying "We are thrilled to work with New Balance to celebrate parks, specifically, in this case, the value of parks in cities. Outdoor recreation can be about the epic backcountry trip or simply enjoying nature around you in an urban green space down the street from your home or work. There doesn't need to be a barrier to entry to get out and feel that connection to nature around you, and we know that relationship can bring immense healing and value to our lives."
The sneaker will be available globally on both NewBalance.com and ParksProject.us from March 30, 2023.
Rugged Lifestyle Sneakers
New Balance and Parks Project Debut the Fresh Foam X Hierro v7
Trend Themes
1. Rugged Lifestyle Sneakers - Opportunities for creating stylish and functional footwear suitable for the outdoors and urban environments.
2. Collaborative Footwear Design - Opportunities for collaboration between brands to create unique footwear with a specific focus or theme.
3. Sustainability in Sneaker Design - Opportunities to integrate sustainable materials and ethical production practices into the design and manufacturing of sneakers.
Industry Implications
1. Footwear Industry - Innovation opportunities for designing and producing comfortable, versatile, and environmentally friendly footwear.
2. Outdoor Recreation Industry - Opportunities for creating outdoor gear and clothing with a focus on sustainability and ethical production practices.
3. Fashion Industry - Opportunities for creating stylish and functional clothing and footwear suitable for outdoor and urban environments, with a focus on sustainability and ethical production practices.