LES (ART)ISTS, a Parisian label, updated in time for the fall season in order to bring consumers some of the latest in French street styles.
The collection is minimalist overall, with neutral tones making up the majority and bold branding being the patterns for most. The company includes its name all over some pieces, while others feature it on bands that trail down arms and legs. The French street styles also favor rugged looks -- with holes perforating shirts and sweaters for an edgier feel.
These pieces come coupled with black and white graphics that take over most of the back as well, along with phrases like "BEST FRIENDS," "DREAM TEAM" and "FASHION KILLA." The latter references a song by New York rapper A$AP Rocky and includes an image of him as well.
Minimalist Parisian Streetwear
LES (ART)ISTS' French Street Styles Feature Bold Branding
Trend Themes
1. French Street Styles - Opportunity for streetwear fashion brands to incorporate minimalist designs and bold branding with rugged looks inspired by French street styles.
2. Minimalist Fashion - Opportunity for fashion designers to create a minimalist fashion line with an edgier and rugged feel.
3. Branded Clothing - Opportunity for fashion brands to incorporate bold branding and phrases into their clothing designs.
Industry Implications
1. Fashion - Fashion designers can incorporate minimalist fashion with edgier feel and bold branding into their clothing lines inspired by French street styles.
2. Streetwear - Streetwear fashion brands can capitalize on the trend of French street styles with bold branding and rugged designs.
3. Clothing - Clothing brands can incorporate phrases and bold branding into their design aesthetic, inspired by LES (ART)ISTS Parisian street styles.