The latest ad spot from the French grocery store chain, U Shops, sets out to answer the age old question: What came first the chicken or the egg?
The aptly named ad, "La Poule", translating to The Hen, follows a fully grown chicken as it reverses through life. The viewer watches as the now-infant chick time travels back into its shell, eventually barreling through time. The now-unhatched egg is seen in the trenches of the World War 2, in a Victorian-era garden, passing through Vikings, and eventually rolling through a caveman's cave. Finally making its way to a dinosaur-ridden world, the narrator reveals that while the mystery remains unsolved, what isn't a mystery are the free-range eggs U Shops now uses.
Time Travelling Chicken Ads
A French Grocery Store Time Travels to Answer "The Chicken or the Egg"
Trend Themes
1. Time-travel Advertising - Using time-travel as a creative strategy for advertising campaigns.
2. Farm-to-table Marketing - Highlighting the source and origin of products as a key part of marketing.
3. Humor in Branding - Incorporating humor into advertising and branding to make products and services more memorable and relatable.
Industry Implications
1. Grocery Stores - Using creative and engaging advertising campaigns to capture the attention of consumers and differentiate themselves in a competitive market.
2. Food and Beverage - Leveraging the farm-to-table movement and the importance of product origin to build trust and authenticity with consumers.
3. Advertising and Marketing - Incorporating humor and creativity into branding and advertising to deliver a memorable message and stand out in a crowded market.