This week Arby's released an AI-powered french fry identification app for mobile devices. The quirky app utilizes users' phone cameras in order to help them identify different types of fries, as they eat them.
The app, called 'Field Guide to Fries,' has been released in honor of National French Day and corresponds with Arby's recent expansion of french fry options. Users take pictures of their fries and receive a breakdown of their specific variation – curly, crinkle, classic, etc. After scanning their snack, users are then offered a 50% discount code for an Arby's sandwich. The idea for Field Guide to Fries was inspired by other camera-powered identification apps. In particular, those of the bird-watching variety, such as Merlin Bird ID.
This playful implementation of AI-powered software represents an innovative – and tasty – way to build hype around a product or brand.
AI-Powered Food Id Apps
Arby's French Fry Identification App Helps Users Identify Different Fries
Trend Themes
1. AI-powered Food Identification Apps - Developing AI-powered apps that utilize camera technology to identify specific food variations can create a fun and interactive experience for consumers.
2. Gamifying Brand Promotion - Gamifying brand promotion by creating playful, interactive experiences can increase consumer engagement and generate buzz around a product or service.
3. Integrating AI Technology in Marketing Strategies - Integrating AI technology in marketing strategies can help businesses improve product differentiation and provide unique value propositions to consumers.
Industry Implications
1. Fast Food Industry - The fast food industry can utilize AI-powered food identification apps to enhance customer experiences and create brand loyalty through gamification.
2. Marketing Industry - The marketing industry can take advantage of integrating AI-powered technology to create unique and innovative promotional strategies that capture consumer attention.
3. Technology Industry - The technology industry can develop AI-powered camera technology that can identify food variations for use across multiple industries and beyond.