Sally Beauty and beauty brand developer Underling have co-developed the new Freewill haircare collection as a series of specific solutions for consumers to incorporate into their grooming routine.
The haircare products are targeted towards hair cycling techniques and thus come in a wide range of hyper-specific formulations to address consumer needs. The product line thus includes such varieties as Scalp & Detox, Volume Boost, Smooth & Frizz-Free, Restorative Repair, Color Preserve, Blonde Preserve and Cults & Coils.
Freewill haircare responds to the demands of consumers who are seeking out customized cosmetic and beauty products that won't break the bank. The products are branded with a color-coded system that will help shoppers to easily differentiate between them on store shelves and online,
Hyper-Specific Haircare Collections
Freewill Haircare is Focused on Hair Cycling
Trend Themes
1. Customized Haircare Solutions - Consumers are increasingly seeking out personalized haircare products tailored to their unique needs, driving demand for customized solutions.
2. Hair Cycling Techniques - Incorporating hair cycling into grooming routines is gaining traction, leading to the development of specialized products for each phase of the cycle.
3. Color-coded Branding - Implementing color-coded systems in product lines enhances consumer ease in identifying and selecting the right products for their haircare needs.
Industry Implications
1. Beauty & Personal Care - The beauty industry is witnessing a shift towards personalized and hyper-specific product offerings to meet diverse consumer needs.
2. Retail & Ecommerce - Ecommerce platforms are becoming essential for distributing customized beauty products, providing easy access and convenience to consumers.
3. Cosmetic Manufacturing - Manufacturing processes are adapting to allow for the creation of tailored formulations that cater to highly specific haircare requirements.