The Freesoul Fall 2010 ad campaign features Victoria's Secret supermodel Izabel Goulart and male model Nicholas Lemons. It's hard to believe that Goulart is a mom from these ads -- she rocked it out.
Sporting all-black styles in leather and lace, Goulart and Lemons play a hot couple in the throes of a hotel tryst for the Freesoul Fall 2010 ad campaign. From tight skinny jeans to trench coats, this ad campaign is sizzling.
Implications - *Good idea, but too wordy. Be more specific as to how businesses can benefit from accepting female empowerment.
Consumers are demanding a darker design aesthetic when it comes to clothing. This shift in more powerful clothing relates to the shift in the way in which woman are viewed in society. Consumers are accepting this change in businesses and their tendencies to portray stronger female figures. Businesses can market themselves to align with this change in female empowerment.
Hotel Tryst Campaigns
The Freesoul Fall 2010 Ad Campaign Features Hot Fall Styles
Trend Themes
1. Darker Design Aesthetic - There is a demand for clothing with a darker design aesthetic, reflecting a shift in the way women are viewed in society. Businesses can capitalize on this trend by creating and marketing powerful and edgy fashion lines.
2. Acceptance of Female Empowerment - Consumers are accepting and embracing the portrayal of stronger female figures in advertisements. Businesses can seize this opportunity by aligning their marketing strategies to promote female empowerment and inclusivity.
3. Leather and Lace Fashion - The rise of leather and lace fashion styles offers disruptive innovation opportunities for businesses to create and market edgy and alluring fashion collections, catering to the growing demand for bold and sensual designs.
Industry Implications
1. Fashion - The fashion industry can tap into the demand for darker design aesthetics and create fashion lines that empower women, reflecting the shifting societal views and preferences.
2. Advertising - The advertising industry can embrace and showcase stronger female figures in campaigns, providing platforms for businesses to promote their brands while championing female empowerment.
3. Retail - The retail industry can capitalize on the popularity of leather and lace fashion styles by stocking and promoting fashion collections that cater to the growing demand for bold and sensual designs, offering customers a unique shopping experience.