Nike is offering public access to a free workout app in order to encourage people to remain physically active during the outbreak of COVID-19. The free workout app is titled NTC Premium, which consists of several Nike branded apps including the Nike Running club, the Nike Training Club. Other content is also available through NTC Premium including the 'Trained' podcast, and social channels.
NTC Premium offers 185 workouts that have fitness routines lasting anywhere from 15-60 minutes. The workouts will also have bodyweight-only sections that are beginner-friendly, as well as fitness routines with various equipment.
The company also launched a topical campaign on social media, with the slogan 'Play inside, play for the world.'
Free All-Encompassing Fitness Apps
Nike Releases a Free Workout App in Response to COVID-19
Trend Themes
1. All-inclusive Fitness Apps - Opportunity for fitness brands to expand their digital presence by offering free workout apps to encourage physical activity amid the pandemic.
2. Remote Fitness Coaching - Opportunity for personal trainers and fitness coaches to provide virtual coaching sessions and training programs using fitness apps.
3. Social Media Fitness Challenges - Opportunity for fitness brands and instructors to create social media challenges and encourage community engagement to motivate people to exercise at home.
Industry Implications
1. Fitness - Fitness brands can capitalize on the trend of offering free workout apps to foster brand loyalty and engage with customers remotely.
2. Technology - Opportunity for technology companies to develop innovative fitness apps and features to attract users who are staying at home and working out remotely.
3. Marketing - Opportunity for marketing agencies to develop creative campaigns that promote exercise and wellness while people are staying indoors due to COVID-19.