Burger King has announced a new free Whopper Sandwich promotion just for students that will require them to answer educational questions in order to attain the complimentary burger.
The promotion from the QSR brand will require students to log onto the brand's social media channels on Instagram and Facebook to receive the question. Students who successfully answer the question will be provided with a free sandwich to pick up at a participating location.
The Burger King free Whopper Sandwich promotion will run until April 20, 2020 and will feature a new question each day in subjects including math, chemistry, biology and literature. The promotion seeks to reward students who are out of school in the wake of the COVID-19 pandemic.
Problem-Solving Student QSR Promotions
Burger King is Offering a Free Whopper Sandwich to Students
Trend Themes
1. Student Engagement - This trend presents an opportunity for educational brands to engage with students by incorporating interactive and educational elements into their promotions.
2. Gamification - By using quiz questions as a means to attain a free burger, this trend highlights the potential for gamification in promotions, encouraging brands to incorporate game-like elements into their marketing strategies.
3. Promoting Learning - This trend shows an opportunity for fast food chains and other brands to promote learning by offering incentives that encourage students to engage in educational activities.
Industry Implications
1. Fast Food - Fast food chains can explore the use of educational promotions as a means to engage with younger demographics and attract them to their products.
2. Education - The education industry can leverage this trend by partnering with brands to offer incentives and rewards that encourage learning and engagement.
3. Digital Marketing - This trend provides an opportunity for digital marketing agencies and platforms to create interactive campaigns that combine educational content with promotional offers.