A Vancouver-based tattoo artist is such a big fan of the Olympics that he's offering free ink for any Olympian who scores a medal in 2010.
"Thomas Lockhart, of West Coast Tattoo in Vancouver, has designed over 200 Olympic designs for his shop and intends to imprint a free inking to any Olympic medalist," according to the Ubyssey.
"He says that the gesture is to provide Olympians with a lasting memento of their experience at the games."
The 2010 Vancouver Winter Olympics, which will take place in February and March, are over a year above but are already generating massive publicity. Expect to see a lot more businesses try to cash in Olympic fever.
Free Tattoos for Athletes
Vancouver Tat Artist Offers Free Ink for 2010 Olympic Medalists
Trend Themes
1. Free Tattoos - Opportunity for tattoo artists to offer free ink as a promotional strategy for special events or achievements.
2. Olympic Memorabilia - Growing trend of businesses providing lasting mementos for athletes to commemorate their Olympic experience.
3. Event Partnerships - Opportunity for businesses to build partnerships with major events like the Olympics to attract attention and generate publicity.
Industry Implications
1. Tattoo Artists - Tattoo artists can capitalize on sporting events by offering free ink to athletes, creating a unique marketing strategy.
2. Sports Memorabilia - The sports memorabilia industry has the potential to expand by offering exclusive items to athletes as a way to commemorate their achievements.
3. Event Marketing - Businesses in the event marketing industry can take advantage of major events like the Olympics by partnering with athletes and providing memorable experiences.