There is a common misconception that beach fashions need to be revealing; however the Free People 'Ode to Summer' lookbook shows that this season, that is simply not the case. The shoot stars Swedish model Elsa Hosk in a collection of coastal couture looks, looking fabulous in every shot.
For summer 2011, there have been an abundance of lookbooks that showcase more conservative one-pieces and beach coverups, as opposed to itty-bitty bikinis that have been favored in summers past. This particular collection has a variety of creams, whites and punches of color that help it achieve its mixed-and-matched appearance.
Those looking to invest in some beachwear this season should consider the Free People 'Ode to Summer' lookbook as inspiration. These loose-fitted, knit coverups and flowing frocks look like the perfect choices to don for some fun in the sun.
Knitted Coastal Couture
Elsa Hosk Gets Cozy Beachside for the Free People 'Ode to Summer' Lookbook
Trend Themes
1. Conservative Beachwear - The trend towards more conservative and comfortable beachwear presents an opportunity for companies to develop innovative designs that balance fashion and function.
2. Mixed-and-matched Appearance - The popularity of mix-and-matching colors and styles in beach fashion offers opportunities for companies to experiment with unique and complementary design combinations.
3. Knit Beachwear - The use of knit materials in beachwear, as seen in the Free People 'Ode to Summer' lookbook, showcases an opportunity for companies to incorporate cozy and versatile textiles into their designs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend towards comfortable and versatile beachwear by designing collections that balance both style and function.
2. Textile and Material - The textile and material industry can innovate by developing new materials and textiles that not only suit the needs of beachwear but offer unique and functional features.
3. Retail - The retail industry can offer unique and personalized beachwear style options by embracing the mix-and-match trend and incorporating more versatile pieces into their inventory.