Titled 'Sidewalk Safari,' the Free People May 2013 lookbook encourages women to adopt a tribal mentality when putting together their spring and summer wardrobes. The city is a concrete jungle and they need to assert their Amazonian wiles over the native people. They can achieve this by looking fierce in an array of bright colors and busy patterns.
The Free People May 2013 lookbook was shot by photographer Anthony Nocella. It stars model Aline Weber. The blonde German-Brazilian beauty is captured in studio against a black backdrop, which allows the vibrant and eclectic qualities of the outfits to stand out even more. Whether casual or more dressy, they are dynamic looks that will get anyone's attention. Hairstylist Amy Farid and makeup artist Deanna Hagan were on beauty duty.
Urban Amazonian Fashion
The Free People May 2013 Lookbook Stars a Free-Spirited Aline Weber
Trend Themes
1. Tribal-inspired Fashion - Disruptive innovation opportunity: Create a clothing line that combines tribal aesthetics with modern fashion trends, appealing to consumers who want to showcase their individuality.
2. Bright Colors and Busy Patterns - Disruptive innovation opportunity: Develop a technology that generates personalized clothing patterns and color combinations based on individual preferences, enabling customers to create unique and vibrant outfits.
3. Blending Cultural Influences - Disruptive innovation opportunity: Create a platform that connects designers from different cultures, encouraging collaboration and the fusion of traditional and contemporary elements in fashion.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality technology into the retail experience, allowing customers to virtually try on different tribal-inspired outfits before making a purchase.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable fabric materials that mimic the vibrant patterns and colors seen in tribal-inspired fashion, reducing the environmental impact of textile production.
3. Beauty Industry - Disruptive innovation opportunity: Create a line of makeup products that complement the tribal-inspired fashion trend, offering bold and vibrant color options for consumers to recreate the look.