Despite the fact that the outfits in the Free People June 2011 campaign could be considered hobo-chic, there's something extremely enchanting about the combination of such relaxed hippie fashions.
Perhaps it's the model's tousled blonde locks, her striking figure, or the shoot's tangible details that incorporate a scab on the girl's left calf. The earthy clothing she wears makes her look seem that much more attainable.
To break down what's actually going on amidst the mismatched garments from various eras and ethnicities, one can easily get caught up in the wide range of influences. The Free People June 2011 lookbook showcases everything from grey sweatpants and little black dresses to loosely woven knitwear and tribal fang and feather accessories. Seldom could such divergent duds complement each other, yet these photos speak an unwound and natural confidence.
Modern Gypsy Ensembles
The Free People June 2011 Campaign is a Little Slack and Slinky
Trend Themes
1. Bohemian Fashion - Increasing demand for bohemian street wear is presenting an opportunity for fashion industry innovators to introduce new styles and designs.
2. Ethnic Jewelry - The use of ethnic jewelry in fashion design is becoming a rising trend, creating an opportunity for jewelry makers to create more diverse and unique pieces.
3. Layered Clothing - The layering of clothing is becoming increasingly popular among fashion enthusiasts, present opportunities for new designs and styles in the clothing industry.
Industry Implications
1. Fashion Industry - The Fashion industry has an opportunity to tap into the increasing demand for relaxed and unconventional bohemian fashion.
2. Jewelry Industry - The jewelry industry has an opportunity to create unique pieces of jewelry using ethnic designs, to appeal to the growing trend.
3. Retail Industry - Retailers can capitalize on the trend of layered clothing by providing suitable pieces for layering in their inventory, to meet the fashion trend demand.