With a heavy focus on leather, the Free People July 2014 ad campaign encourages women to embrace the material for summer in a way that is as care-free and feminine as the brand's signature boho style. Although chock full of traditional designs including leather pants and biker jackets, the catalog introduces a fringed leather kimono and and slouchy moto boots to shakes things up a bit.
Starring South African top model Candice Swanepoel, the Free People July 2014 lookbook was shot both outdoors and indoors by photographer Guy Aroch. Showcasing the pre-fall collection, the looks balance between rustic and urban in a unique and, of course, stylish way. An accompanying video features the blonde beauty talking about growing up on a farm.
Boho Leather Lookbooks
The Free People July 2014 Catalog Stars Candice Swanepoel
Trend Themes
1. Leather in Summer Fashion - There is room for innovation in creating breathable and lightweight leather materials suitable for summer clothing.
2. Boho Style Incorporating Leather - There is opportunity to create a more sustainable and eco-friendly leather production for boho fashion brands.
3. Fringe on Leather Clothing - Incorporating innovative techniques and 3D printing technology to create intricate fringe details on leather clothing can be explored further by the fashion industry.
Industry Implications
1. Fashion - In response to the trend for leather in summer fashion, fashion industry players can consider introducing eco-friendly leather alternatives and new leather finishing techniques to suit summer weather.
2. Leather Production - Innovation in creating breathable and sustainable leather can position companies as eco-friendly leaders in this industry.
3. 3D Printing - The 3D printing technology industry can collaborate with the leather clothing industry to produce intricate and customizable leather fringe details for fashion-forward customers.