A person's music festival wardrobe can never truly be complete without at least one piece from the Free People Festival lookbook -- or the whole collection in general. This year is no exception as the fashion brand showcases a ton of staples including fringe, floral prints and trumpet sleeves intermixed with other touches to make this season stand out.
Starring models Elsa Hosk and Romee Strijd, the Free People Festival 2016 lookbook shows that style and comfort can walk hand in hand -- something that is key when out in the heat of the summer, perhaps even camping for days at a festival or two. Effortlessly chic in a bohemian way, the looks will immediately put women in a specific frame of mind that's almost key to enjoy such events.
Music-Loving Boho Fashion
This Year's Free People Festival Lookbook Stars Elsa Hosk & Romee Strijd
Trend Themes
1. Boho Fashion - There is an opportunity for disruptive innovation in creating sustainable and ethically sourced boho fashion lines for music festivalgoers.
2. Fringe - The trend of fringe in festival fashion presents an opportunity for disruptive innovation in creating new and unique fringe designs and applications.
3. Floral Prints - The popularity of floral prints in festival fashion opens up an opportunity for disruptive innovation in developing eco-friendly and biodegradable fabric dyes and printing techniques.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by incorporating sustainable and eco-friendly practices into festival fashion manufacturing and retail.
2. Textile - The textile industry has an opportunity for disruptive innovation in developing new and eco-friendly fabric options specifically designed for music festival fashion.
3. Beauty - The beauty industry can explore disruptive innovation in creating festival-inspired makeup and skincare products that are long-lasting, sweat-proof, and environmentally friendly.