The Free People April 2013 catalog focuses on family for its spring collection. Instead of showcasing their flowing feminine designs on free-spirited women frolicking about on their own, the looks take on a much more wholesome turn. Interestingly, the catalog is made up of three different editorials.
Models Crystal Renn and Ieva Laguna pose in front of the lenses of photographers Billy Kidd, Anna Palma and Guy Aroch for photoshoots that may differ, but also complement each other nicely. While Renn is captured in studio using a grayscale filter, Ieva Laguna is shot on the beach with others as well as on her own.
Throughout the Free People April 2013 catalog, each model embraces the spring season with feminine fervor.
Boho Family Fashion Catalogs
The Free People April 2013 Lookbook is Free-Sprited and Diverse
Trend Themes
1. Family-focused Fashion - Disruptive innovation opportunities include creating clothing lines that cater specifically to the needs and preferences of families, offering matching outfits and versatile pieces.
2. Diverse Catalogs - Disruptive innovation opportunities involve creating catalogs that feature diverse models and showcase different editorials to appeal to a wider range of customers.
3. Wholesome Fashion Imagery - Disruptive innovation opportunities include creating fashion campaigns that portray a more wholesome and inclusive representation of beauty and style.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunities lie in developing new retail strategies that focus on family-oriented fashion and offer diverse catalogs to attract a wider customer base.
2. Photography - Disruptive innovation opportunities involve exploring new ways to capture and present fashion imagery, such as using diverse models and showcasing different locations to create more engaging and inclusive editorials.
3. Fashion Design - Disruptive innovation opportunities include designing clothing lines that reflect the desires of families, offering versatile and inclusive options to cater to their specific needs and preferences.