As expected, the Free People April 2016 lookbook is rife with bohemian style and vibes. What people might not have expected is for it to take place on what appears to be a ranch. Complete with fringed leather jackets, cowboy hats and denim pants, it's like a modern take on the Wild Wild West. Granted, a lot more romantic than those gun-slinging stories usually are.
Starring models Andreea Diaconu, Drake Burnette and Camilla Deterre, the Free People April 2016 lookbook was shot by photographer Guy Aroch. He embraced darker tones and moods that nevertheless are still fully free-spirited. The pieces are perfect for the spring and summer seasons -- especially when music festivals ramp up later this year. Yet there is also something very mature about these feminine yet casual outfits.
Bohemian Ranch Lookbooks
The Free People April Catalog is Rustic and Beautiful
Trend Themes
1. Rustic Fashion - The trend towards a rustic, western-inspired aesthetic in fashion could be an opportunity for brands to explore sustainable, recycled materials and promote ethical fashion.
2. Bohemian & Wild West Fusion - The fusion of bohemian and Wild West styles in fashion creates opportunities for brands to disrupt both industries and capitalize on the popularity of Western-inspired themes.
3. Music Festival Fashion - The incorporation of festival-ready pieces in bohemian and Western-inspired fashion trends presents an opportunity for brands to market towards the growing trend of music festival attendance and associated fashion choices.
Industry Implications
1. Fashion Industry - The fashion industry can explore new materials, aesthetics, and themes in order to keep up with the shifting consumer trends towards rustic Western and bohemian styles.
2. Sustainable Fashion Industry - The trend towards rustic, Western-inspired fashion could lead to the development of more sustainable and eco-friendly materials for clothing, redefining the meaning of 'Western' fashion.
3. Music Festival Industry - The rise in popularity of music festivals and their associated fashion trends could lead to new opportunities in the fashion and accessories industries to create pieces that cater to this demographic.