'OnBrand Grader' is an innovative new free marketing tool that enables marketers to get a better idea of how their branding efforts rank when it comes to key performance indicators.
The 'OnBrand Grader' tool works by scanning a website and grading it against four criteria including consistency, message, visibility and accessibility.
Created by OnBrand Magazine, 'OnBrand Grader' helps to give marketers a number of actionable insights into how they might tweak and improve their website's branding. The tool will provide users with a grade that will let them know how well they are doing right off the bat. The insights can let them know how to be more efficient and concise when communicating with prospective clients and customers through their website.
The 'OnBrand Grader' free marketing tool is available now for marketers to try out.
Online Brand-Measuring Tools
'OnBrand Grader' is a Free Marketing Tool to Test Branding Strength
Trend Themes
1. Brand-measuring Tools - The trend of developing online tools to measure and evaluate the strength of a brand presents opportunities for marketers to gain actionable insights and make improvements.
2. Marketing Analytics - The trend of using analytics to measure and improve marketing efforts offers opportunities for marketers to optimize their branding strategies based on data-driven insights.
3. Website Optimization - The trend of using tools like 'OnBrand Grader' to scan and grade websites against various criteria presents opportunities for marketers to enhance the consistency, message, visibility, and accessibility of their websites.
Industry Implications
1. Marketing Technology - The marketing technology industry can benefit from the development and integration of brand-measuring tools like 'OnBrand Grader' to help marketers improve their branding strategies.
2. Digital Marketing - The digital marketing industry can leverage the use of marketing analytics tools, including 'OnBrand Grader', to measure and evaluate the effectiveness of branding efforts and make data-driven improvements.
3. Web Development - The web development industry can capitalize on the trend of website optimization by providing services and tools to improve the branding performance of websites, such as through the use of 'OnBrand Grader'.