LEGO partners with Starwood Hotels & Resorts Worldwide to provide children with free LEGO kits during hotel visits.
This partnership kicks off in time for family summer vacations. Each child below the age of 12-years-old will receive a LEGO kit during their stay at any of the hotel and resorts owned by Le Méridien. These playful welcome packages will be offered in over 100 locations across the globe as a token of appreciation and a cute souvenir.
A global partnership agreement was reached between Le Méridien Hotels and the LEGO Group, that provides children with free LEGO kits. This will not only entertain children, but it also provides parents with even more of a reason to relax and enjoy their restful stay.
Complimentary Hotel LEGO Kits
The Starwood Hotel Provides Young Guests with Free LEGO Kits
Trend Themes
1. Complimentary Hotel Toys - Hotels partnering with toy companies to provide kids with free toys during their stay as a form of customer appreciation.
2. Family-friendly Hotel Amenities - Hotels offering amenities catered to families with young children.
3. Branded Welcome Packages - Hotels providing welcome packages with branded items to enhance the customer experience.
Industry Implications
1. Hotel Industry - Hotels can create loyalty among families by providing free toys for kids as a cute souvenir during their stay.
2. Toy Industry - Toy companies can partner with hotels and resorts to provide complimentary packages that feature branded toys which could help industry disrupting their sales and marketing strategy.
3. Travel Industry - Partnering with toy companies can enhance customer experience and distinguish different travel related service providers and therefore, industry innovation with regard to the travel sector.