DoorDash, a popular food delivery service, recently announced a new promotion where customers can get a free Impossible Whopper from the iconic quick-service restaurant Burger King. The launch is timed perfectly with Burger King's nationwide addition of its vegan burger to its menu.
The giveaway promotion is also promoting DoorDash's subscription service -- the DashPass -- which runs consumers $9.99 USD per month and gives them free delivery on orders $12 USD or higher. The food delivery service is offering a free one-month trial of DashPass and will be delivering free Impossible Whoopers on Friday, August 9th, 2019 for consumers who use the code "DASHPASS5."
This giveaway promotion is a great initiative to have consumers download and become familiar with the app in addition to increasing consumer loyalty.
Vegan Burger Giveaway Promotions
DoorDash is Giving Away Free Impossible Whoppers From Burger King
Trend Themes
1. Vegan Fast Food - Promoting vegan fast food options through giveaways and promotions can increase consumer interest and demand for plant-based food.
2. Food Delivery Subscriptions - Promoting food delivery subscriptions through free trial periods and exclusive deals can encourage consumers to sign up for the service and increase brand loyalty.
3. Green Marketing - Green marketing campaigns promoting vegan fast food options can attract environmentally-conscious consumers and increase brand reputation.
Industry Implications
1. Food Delivery Services - Food delivery services can benefit from partnering with restaurants to offer promotions and exclusive deals to increase consumer engagement.
2. Quick Service Restaurants - Quick service restaurants can increase brand reputation and consumer loyalty by adding plant-based options to their menus and promoting them through giveaways and promotions.
3. Plant-based Food Production - Plant-based food production companies can benefit from partnering with restaurants and food delivery services to promote their products through giveaways and promotions, increasing consumer interest and demand.