We've featured a lot of unique vending machines, but this man-powered one is certainly he most eco-friendly. Uniqlo will be giving away free clothes when they set up the guerrilla campaign as part of a promotion for their new Heat Tech innerwear.
The human-powered vending machine will be installed in New York's Times Square; the installation will include a male and a female mime as well as Uniqlo staff members dressed in galactic silver suits. The "Free Uniqlo Heat Tech Innerwear Distributed by Giant Human Vending Machine" project will begin functioning at Military Island on November 18 at 1 p.m.
Uniqlo expects to give out a couple thousand Heat Tech innerwear bodysuits.
Free Clothes From Human Vending Machines
Uniqlo Heat Tech Innerwear Campaign
Trend Themes
1. Eco-friendly Vending Machines - Developing vending machines that are powered by humans or utilize renewable energy sources can disrupt the traditional vending machine industry by reducing carbon emissions and promoting sustainability.
2. Guerrilla Marketing Campaigns - Embracing unconventional and eye-catching marketing strategies, such as setting up unique vending machines in high-traffic locations, can provide disruptive innovation opportunities for businesses to attract attention and generate buzz.
3. Promotional Giveaways - Implementing promotional campaigns that involve giving away free products or samples, like Uniqlo's distribution of free Heat Tech innerwear through a human vending machine, can create disruptive innovation opportunities by enticing customers to try new products and increase brand awareness.
Industry Implications
1. Vending Machine Industry - Developing and integrating eco-friendly vending machines can disrupt the traditional vending machine industry by appealing to environmentally-conscious consumers and differentiating from competitors.
2. Marketing and Advertising Industry - Utilizing guerrilla marketing techniques, such as unique vending machine installations, can present disruptive innovation opportunities for marketing and advertising agencies to create impactful campaigns and enhance brand recognition for their clients.
3. Fashion and Retail Industry - Incorporating promotional giveaways, such as distributing free clothes through vending machines, can drive disruptive innovation in the fashion and retail industry by attracting potential customers, generating excitement, and boosting sales.