I'm sure you are well aware of the downturn in the US housing market and by downturn, I mean full-blown crisis. No one is buying which means no one is selling. The situation has led to an incredible buyer's market. Home prices are being slashed and extras are being included. One trend is sellers including a car with the purchase of the house. Here are a few direct offers from Craigslist sellers that include a free car.
"I will purchase and include in the sale a BRAND NEW '08 CHEVY AVEO."
"I will include a Mercedes Or Lexus for the buyer at closing."
"Seller is offering BMWXI CAR FOR FULL PRICE OFFER!"
"Garage includes a mint condition 1991 XJS V12 Classic Convertible Jaguar..."
Real Estate Bribery- Free BMW With Purchase Of House
Real Estate Bribery- Free BMW With Purchase Of House
Trend Themes
1. Incentive Marketing-giving Away Free Cars with Property Purchase - This trend is creating an opportunity for car manufacturers and dealers to partner with real estate companies and home sellers to offer cars as an incentive to purchase a home.
2. Real Estate Marketing-homeowners Offering Incentives to Sell Properties - This trend is creating an opportunity for innovative real estate marketing companies and agents to develop creative and unique incentives for homeowners to sell their properties.
3. Digital Real Estate Platforms-advertising Incentives - This trend is creating an opportunity for digital real estate platforms to partner with car dealerships, manufacturers, and other businesses to offer incentives to potential homebuyers and sellers on their platforms.
Industry Implications
1. Real Estate Industry - The real estate industry can capitalize on this trend by partnering with car manufacturers and dealerships to offer cars as incentives to buyers.
2. Automotive Industry - The automotive industry can capitalize on this trend by partnering with real estate companies and home sellers to offer vehicles as an incentive to purchase a home.
3. Marketing Industry - The marketing industry can capitalize on this trend by developing unique incentives for homeowners to sell their properties and for potential homebuyers to purchase a home.