Denny's is running a campaign that's sure to come as welcome news to value-hungry consumers, which consists of a free Beyond Burger to help celebrate its availability at locations nationwide. The promotion will take place on Thursday, January 30 and only requires patrons to purchase a beverage to be rewarded with a complimentary plant-based burger. The promotion will be running from 11am to 10pm while supplies last at participating locations in the US and Canada.
The free Beyond Burger promotion from Denny's comes as one of a growing number of competitive tactics that brands are taking in the race to offer consumers plant-based meal options. The burger consists of a Beyond Meat patty that's topped with lettuce, tomatoes, onions, pickles, All-American sauce and American cheese on a multigrain bun.
Complimentary Plant-Based Burgers
Denny's is Offering Free Beyond Burgers to Celebrate its Launch
Trend Themes
1. Competitive Plant-based Meal Options - The expanding competition among brands to provide consumers with plant-based meal options.
2. Value-hungry Consumers Promotions - Brands running promotions targeting budget-conscious customers.
3. Beyond Meat Burgers Campaign - Promotions involving the plant-based Beyond Meat burgers.
Industry Implications
1. Food and Beverage - The food and beverage industry creating and promoting plant-based meal options.
2. Marketing and Advertising - The marketing and advertising industry running promotional campaigns for the plant-based meal options.
3. Hospitality - The hospitality industry promoting plant-based meal options for the growing demand.