The Fred Perry 2011 Summer collection stays true to the designer's classic English-inspired and preppy styles. In addition to its posh-meets-preppy flair, the Fred Perry 2011 Summer Collection takes it up a notch or two by throwing in some retro-inspired patterns.
While the collection boasts some of the designer's traditional but beloved polo shirts and lightweight cashmere sweaters exhibiting the Fred brand's signature logo, the Fred Perry 2011 Summer collection also includes some vibrant patterned pieces for the ladies including a two-toned dress, retro scarves and a stunning silk blouse. The collection keeps it classy with its elegant English style including high socks for women and plaid button-ups for the men. The entire collection is available for purchase online at the Fred Perry website or in stores.
Country Club-Inspired Fashion
The Fred Perry 2011 Summer Collection is Preppy and Posh
Trend Themes
1. Country Club Fashion - There is an opportunity for fashion designers to create more country club-inspired clothing lines
2. Preppy Style - There is an opportunity for retailers to market preppy styles with a modern twist for younger audiences
3. Retro-inspired Patterns - There is an opportunity for fashion designers to create clothing lines with a mix of modern and retro-inspired patterns
Industry Implications
1. Fashion - The fashion industry can use this trend to create updated country club and preppy inspired clothing lines
2. Retail - Retailers can capitalize on this trend by marketing preppy styles with a modern twist for a younger audience
3. E-commerce - E-commerce companies may benefit from getting involved with the fashion industry in order to help market and sell new lines of clothing that appeal to younger audiences.