Fred Perry is collaborating with Israeli-Palestinian brand ADISH to create a collection of embroidered pieces that highlight the innovative and skilled work in Palestine. ADISH prides itself on creating opportunities for Palestinian craftswomen, and the collaboration with Fred Perry offers consumers a unisex capsule that comprises five uniquely designed Fred Perry silhouettes.
A collection highlight is the ‘Twin Topped Polo Shirt,’ a signature Fred Perry piece. Other styles include the ‘Taped Ringer T-Shirt,’ ‘Hooded Sweatshirt,’ ‘Track Jacket,’ and ‘Track Pants.’ The items include historic, traditional Tatreez motifs, which nods to an art form passed down from mothers to daughters, as well as the rich Middle Eastern history that the pieces stem from.
The Fred Perry x ADISH collection is available on the Fred Perry website.
Palestine-Focused Capsules
Fred Perry x ADISH Celebrates the Craftswomen of Palestine
Trend Themes
1. Palestinian Craftsmanship - Collaborating with local designers create new fashion lines that highlights the innovation and skills of Palestinian craftspeople.
2. Traditional Motifs - Incorporating historic and traditional motifs into modern fashion pieces for added cultural significance.
3. Unisex Capsules - Designing gender-neutral fashion lines that appeal to a wider audience and challenge traditional fashion norms.
Industry Implications
1. Fashion - The fashion industry can collaborate with local craftsmen from underrepresented communities to produce unique and culturally significant fashion lines.
2. Craftsmanship - Craft industries can benefit from partnering with designers by adding new styles and motifs in their traditional crafts.
3. Social Entrepreneurship - Promoting social entrepreneurship in underrepresented communities by helping them create jobs and develop sustainable local businesses.