The fashion featured in photography duo Frant & Fifa's latest photoshoot sheds light on the industriousness of Soviet women between 1965 and 1990. Although the Union of Soviet Socialist Republics remains a dark subject, Fashionising writes, "Few people know how real life looked behind the iron curtain, and even fewer are those familiar with the incredible fashion and the boundless creativity defining the USSR people at the time."
Frant & Fifa hope to shed some light on this era by showcasing the homemade fashion of Soviet women. What makes these designs so impressive is the fact that they could easily be strutted down some of the top runway shows today. Frant & Fifa juxtaposes the chic looks in creative ways.
USSR-Inspired Fashion
Frant & Fifa's Photoshoot Pays Tribute to Soviet Women's Industriousness
Trend Themes
1. Homemade Fashion - The resurgence of homemade fashion inspired by historical eras like the USSR presents an opportunity for brands to tap into the nostalgia trend and offer DIY-inspired collections.
2. Nostalgia Fashion - The popularity of nostalgic fashion from bygone eras like the USSR opens up opportunities for clothing companies to create retro-inspired collections and capitalize on consumers' desire for a unique and vintage aesthetic.
3. Creative Juxtaposition - The creative juxtaposition of historical fashion styles with modern elements provides an opportunity for innovative apparel brands to create unique and visually striking collections that blend the past and present.
Industry Implications
1. Fashion Design - The resurgence of USSR-inspired fashion offers a promising opportunity for fashion designers to draw inspiration from this historical era and create unique and captivating collections.
2. Historical Fashion Documentation - The interest in Soviet women's fashion from the 1965-1990 period creates a potential market for professionals in historical fashion documentation to research, document, and preserve fashion trends from this era.
3. Photography and Styling - Photographers and stylists can leverage the trend of showcasing historical fashion by collaborating with designers or brands to create visually compelling photoshoots that blend the past and present.