Franco Yeung’s 2014 collection campaign marries together two of society’s greatest loves, food and fashion. Based in Hong Kong, China, the designer is a graduate of the College Of Fine Art at the University of New South Wales. It is here that he learned to exercise his creativity and indulge in his love of conceptual design.
With a background in art and merchandising, Franco Yeung creates a line of leather-made footwear accessories for his accessory label ‘VOLARE’. From leather bags to jewelry pieces, the label is known for pushing the boundaries of fashion marketing and this season’s collection is no exception.
For his 2014 line, Franco Yeung creates a food-inspired footwear campaign that transforms shoe designs into French baguettes and strawberry kiwi desserts. Embracing wearable art ideals, these striking advertorial images play with perception.
Foodie Footwear Marketing
Franco Yeung’s 2014 Collection is Conceptually Crafted
Trend Themes
1. Wearable Art - Opportunity for artists and fashion designers to merge artistic expression and fashion in unique and innovative ways.
2. Food-inspired Fashion - Market for fashion accessories and clothing items that draw inspiration from food, tapping into consumers' love for both fashion and culinary experiences.
3. Boundary-pushing Marketing - Chance for brands and marketers to explore unconventional and creative marketing campaigns that capture consumers' attention and stand out from competitors.
Industry Implications
1. Fashion Design - Innovative designers can create unique fashion pieces that blur the line between art and fashion, appealing to consumers seeking one-of-a-kind statement pieces.
2. Food and Beverage - Opportunity for food and beverage brands to collaborate with fashion designers to create limited edition products that combine culinary and fashion aesthetics.
3. Marketing and Advertising - Marketers can explore creative and unconventional approaches to engage consumers, using unexpected themes and imagery to create memorable campaigns.