I understand that hospital advertisements can often seem morbid or simply unnecessary, but the France Adot 2011 ad campaign shows just why we need to bring to light certain things that are often taken for granted. In this case, the need for organ donors is great, yet at the same time, we don't necessarily celebrate the people who have donated organs. The France Adot 2011 ad campaign celebrates this heroic gesture.
Conceived by United States-based ad agency CLM-BBDO, the France Adot 2011 ad campaign reads, 'Thousands of people owe their lives to organ donors.' Reading between the lines, it also sends the message that thousands more will also owe their lives to organ donors.
The France Adot 2011 ad campaign's artistic direction is thanks to Lucie Valloton and it was photographed by Deirdre O’Callaghan.
Ghostly Donor Campaigns
The France Adot 2011 Ads Celebrate and Thank Organ Donors
Trend Themes
1. Organ Donor Recognition - The trend of recognizing organ donors for their heroic gestures can be capitalized on by creating unique and creative campaigns that celebrate their altruism.
2. Organ Donation Awareness - The trend of promoting organ donation awareness through eye-catching marketing campaigns can be used by hospitals and non-profit organizations to increase organ donation rates.
3. Death-positive Movement - The trend of embracing death as a natural and positive part of life can be utilized to destigmatize discussions surrounding organ donation and increase willingness to become donors.
Industry Implications
1. Healthcare - The healthcare industry can take advantage of these trends by promoting organ donation and recognition campaigns within their facilities.
2. Advertising - The advertising industry can capitalize on these trends by creating unique and creative campaigns that raise awareness and recognize organ donors.
3. Non-profit - The non-profit industry can use these trends to increase organ donation rates and reduce the stigma surrounding the subject.