French perfumery Maison Diptyque commissioned Zoe Paul to create fragranced art for the brand's 60th-anniversary exhibition. Now open in Paris with pop-ups worldwide to follow, the show features original works by eight other artists, five of which created editioned objects fragranced by the perfumery.
Each artist draws inspiration from locations around the world: Paul draws hers from Greece; Joel Andrianomearisoa from France; Rabih Kayrouz from Lebanon; Johan Creton from Italy; Hiroshi Sugimoto from Japan. Paul's inspiration, in particular, came from the inside of Chiron's cave in Greece. The result is an image of a single hand, held together by a hand-pressed gold tin frame. The artist explains its correlation to Diptyque's Milies fragrance: "I was thinking about these hands crawling their way out of the earth because the perfume smelled kind of soily and earthy."
Perfumed Art Exhibitions
Zoe Paul Created Fragranced Art For Diptyque's 60th Anniversary Show
Trend Themes
1. Fragranced Art - The trend of incorporating fragrance into art is growing, creating opportunities for artists to explore multisensory experiences that engage the sense of smell as well as sight.
2. Location-inspired Art - Artists drawing inspiration from specific locations is becoming more popular, which opens up opportunities for collaborations with local businesses and industries in those locations.
3. Pop-up Exhibitions - The use of pop-up exhibitions is a growing trend, providing a way for brands to showcase their products in unique and unexpected spaces, creating opportunities for event planning and space usage.
Industry Implications
1. Art - The intersection of fragrance and art exhibitions creates opportunities for artists, galleries and museums to create unique multisensory experiences for audiences.
2. Perfume - Perfume companies can collaborate with artists to create fragrance-inspired works that showcase their products in new and creative ways.
3. Event Planning - The trend of pop-up exhibitions creates opportunities for event planning companies to partner with brands and businesses to execute unique and engaging experiences in unexpected locations.