Japanese baggage brand RAMIDUS taps Hiroshi Fujiwara’s fragment design for another collection ahead of the Spring/Summer 2023 season. The release includes a ‘Compact-Size Neck Pouch’ for cash, cards, and keys and a ‘Two-Layer Pouch’ made of rugged black nylon, with matching zippers helping to provide closures that guarantee objects are stored safely. These pouches are perfect for carrying small essentials, office supplies, or cosmetics in a stylish manner.
Co-branded banding tape accents that add design touches and straightforward usefulness are another way to identify tiny luggage. The fragment design x RAMIDUS SS23 collection is available on RAMIDUS' online website, at RAMIDUS' Tokyo flagship, and via select retailers for a price ranging from 6,380 to 7,150 JPY.
Monochromatic Carrying Capsules
fragment design and RAMIDUS Launch a Black Carrying Collection
Trend Themes
1. Monochromatic Accessories - The trend towards all-black carrying capsules is growing, as evidenced by this collaboration between RAMIDUS and fragment design.
2. Compact Carrying Solutions - Small, versatile bags and pouches that hold essentials are in high demand, and brands like RAMIDUS and fragment design are meeting this need.
3. Co-branded Collaborations - Collaborating with popular brands to create new product collections is a trend on the rise, as seen in this partnership between RAMIDUS and fragment design.
Industry Implications
1. Fashion & Accessories - There is an opportunity for disruptive innovation in the fashion and accessories industry through the creation of new, versatile and stylish carry-all items like those found in the fragment design x RAMIDUS SS23 collection.
2. Retail - Retailers can capitalize on the growing demand for monochromatic bags and pouches by creating their own lines or partnering with popular brands like RAMIDUS and fragment design.
3. Marketing - Marketers can take advantage of the trend towards co-branded collaborations by finding strategic partnerships that align with their brand and creating unique, limited-edition products that resonate with consumers.