The House of Creed launches Fragaria, which is the latest feminine fragrance to join its impressive roster. Fragaria is vibrant and captures the energy of British summer with the prominent scent of fresh strawberries. Ahead of the global launch set for January 14th, 2025,
Fragaria will be available for an exclusive pre-launch in London's Selfridges between December 5th and 11th and in Manchester from December 16th to 23rd. The pop-ups give fans a chance to experience and shop the fragrance along with personalized gift wrapping, and a complimentary champagne topped off with strawberries and cream. Fragaria's bright notes also include mandarin, pink pepper, and bergamot which complement the juicy strawberry and violet paired with a warm base of earthy cetiver and cedarwood scents.
Feminine Sophisticated Luxe Fragrances
The House of Creed Launches the Vibrant Fragaria Fragrance
Trend Themes
1. Luxury Seasonal Fragrances - The Fragaria fragrance introduces a niche appeal by capturing the essence of British summer, perfect for season-specific product lines.
2. Experiential Retail Pop-ups - Exclusive pre-launch events with personalized experiences in Selfridges and Manchester redefine how consumers interact with luxury products.
3. Feminine Fresh Scent Profiles - Bright notes like mandarin and pink pepper in Fragaria highlight the growing trend of fresh, invigorating scent combinations for women.
Industry Implications
1. Luxury Fragrance - Introducing a vibrant new scent like Fragaria can stimulate the high-end market with unique, seasonally inspired fragrances.
2. Retail and Pop-up Shops - Hosting pre-launch events in exclusive locations enhances customer engagement and brand loyalty in the retail sector.
3. Personalized Gifting - Brands are elevating the shopping experience by offering bespoke services like personalized gift wrapping and complimentary treats.