Foxtrot, an American chain of delivery-focused cafes and convenience stores, has launched 'Foxtrot Anywhere,' an online marketplace consisting of a diverse range of food products offered by local businesses and entrepreneurs.
The company started out by opening a variety of upscale, brick-and-mortar shops in Chicago, Washington, D.C., and Dallas. Now, with its new online platform, Foxtrot aims to support local business owners by providing them an avenue for nationwide sales. In doing so, they are simultaneously responding to the increasing consumer desire for diverse, authentic, and high-quality food options. In addition, they adopted the increasingly popular home-delivery model.
"What they're doing is a great disruption story. It's a great evolution of how we consume," said food expert Nilou Motamed, who has partnered with Foxtrot to create curated food boxes.
Curated Food Delivery Platforms
'Foxtrot Anywhere' is a Delivery Service Favoring Local Businesses
Trend Themes
1. Local Food Delivery Platforms - The trend of curated food delivery platforms is disrupting the food industry by providing a new avenue for local businesses and entrepreneurs to sell nationwide.
2. Upscale Convenience Stores - The trend of upscale convenience stores, such as Foxtrot, is disrupting the traditional convenience store industry by offering high-quality products and a personalized shopping experience.
3. Curated Food Boxes - The trend of curated food boxes, offered by Foxtrot in partnership with food expert Nilou Motamed, is disrupting the traditional meal kit delivery industry by providing consumers with diverse and authentic food options.
Industry Implications
1. Food Delivery - The food delivery industry can benefit from the disruption of curated food delivery platforms and their ability to provide diverse and high-quality food options from local businesses and entrepreneurs.
2. Local Business - The trend of curated food delivery platforms can disrupt the local business industry by providing a new avenue for small businesses and entrepreneurs to expand their reach and sell nationwide.
3. Meal Kit Delivery - The meal kit delivery industry is being disrupted by the trend of curated food boxes, which offer consumers diverse and authentic food options without the commitment of a subscription.