Four Walls whiskey has been launched by Charlie Day, Glenn Howerton and Rob McElhenney of It's Always Sunny in Philadelphia fame as a range of spirits to support bars and bartenders in need.
The spirit brand presently includes the single malt Cask Strength Single Barrel Irish whiskey, which has been aged in bourbon barrels for 15 years to pay homage to the aforementioned TV show's length. The spirit is limited to 755 bottles, which each come with autographed cards from the actors. The Bartender's Blend Limited Edition is the second expression with a blend of triple-distilled Irish whiskey and Wigle Whiskey.
Priced starting at $90, the spirits from Four Walls whiskey will see all proceeds being donated to nonprofit organizations to help bars and bartenders affected by the pandemic.
Bartender-Supporting Whiskeys
Four Walls Whiskey Benefits Those in the Industry
Trend Themes
1. Supporting-spirits-for-bars - The creation of Four Walls whiskey by high-profile celebrities to support bars and bartenders in need creates an opportunity for the development of more supporting spirits for various industries.
2. Limited-edition-aged-spirits - The limited-edition Cask Strength Single Barrel Irish whiskey from Four Walls whiskey shows a growing trend towards aged and exclusive spirits, creating a market opportunity for distilleries and investors to leverage this trend.
3. Charitable-alcohol-brands - Alcohol brands like Four Walls whiskey that dedicate all profits to nonprofit organizations can build brand trust, strengthening the trend for charitable alcohol and encouraging others to follow suit.
Industry Implications
1. Beverage - The creation of Four Walls whiskey highlights a trend in the beverage industry towards philanthropic efforts, inspiring other beverage brands to follow suit.
2. Entertainment - Celebrities like Charlie Day, Glenn Howerton and Rob McElhenney leveraging their fame to create Four Walls whiskey for a good cause highlights a growing trend in the entertainment industry towards leveraging personal brands for social good.
3. Nonprofit - The charitable donation of profits by Four Walls whiskey highlights a growing trend in nonprofit partnerships with for-profit brands to build mutually beneficial relationships and collaborations that result in social changes.