Following the likes of Tory Burch, Misfit and Huawei, the yet to be launched Fossil Q Motion wearable is a stylish take on tracking, and is also an affordable option. Expected to be showcased at the upcoming SXSW festival, the fitness tracker from the watchmaker brand is turning heads prematurely due to its lower price tag. Scheduled to go on sale this summer, the wristband will be available for less than $100.
The Fossil Q Motion is compatible with both Android and iOS devices to monitor sleep and physical activity. It does not have a screen, but can send you notifications through a blinking light and vibrations. Using the accompanying app, you can customize which of your phone's apps will be able to alert the device. The wearable tech also acts as a button you can use to play music, remotely snap photos, locate your phone and more.
Stylish Multitasking Wearables
The Fossil Q Motion Fitness Tracker is Affordable and Versatile
Trend Themes
1. Affordable Wearable Technology - There is an opportunity for disruptive innovation in the wearable technology market by creating affordable options like the Fossil Q Motion fitness tracker.
2. Simplified User Interface - Creating wearable devices without screens that rely on notifications through lights and vibrations opens up opportunities for disruptive innovation in user interface design.
3. Customizable Wearable Apps - Developing wearable devices that allow users to choose which phone apps can send notifications to the device presents a disruptive innovation opportunity in personalization.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry has an opportunity to explore the integration of stylish design with wearable technology like the Fossil Q Motion fitness tracker.
2. Health and Fitness - The health and fitness industry can leverage affordable and versatile wearable devices like the Fossil Q Motion fitness tracker to improve monitoring and tracking capabilities for users.
3. Mobile Technology - The mobile technology industry can capitalize on the trend of customizable wearable apps to enhance user experience and extend the functionality of mobile devices.