Fortnum & Mason has expanded its global presence through a partnership with Lagardere Travel Retail with a new store at Dubai International Airport, Terminal 3. This location offers over 200 of Fortnum & Mason’s products, including their famous teas, coffees, biscuits, and preserves. The store is designed to replicate the experience of the flagship Piccadilly London store, providing travelers with a unique shopping experience. It also features a tea ceremony experience for interested customers with time to wait before their flight.
From the renowned Royal Blend tea to the newly reimagined coffee collection, and the indulgent Lossus biscuit range, the store is a curated collection of Fortnum’s finest selections. This store is the only standalone Fortnum & Mason location in the Middle East, strategically placed at one of the world’s busiest airports. With passenger traffic projected to exceed 88.8 million in 2024, the store aims to attract a diverse international consumer base due to its convenient location.
Duty-Free Tea Stores
Fortnum & Mason Opened a Store at the Dubai International Airport
Trend Themes
1. Luxury Airport Retail - Opportunity for high-end brands to expand in key travel hubs by creating immersive shopping experiences.
2. Gourmet Travel Retail - Potential for specialty food and beverage brands to capitalize on travelers' interest in unique and high-quality products.
3. Destination-inspired Shopping - A chance for retailers to replicate iconic store experiences in global landmarks to cater to a diverse, cosmopolitan clientele.
Industry Implications
1. Retail - Evolution of retail spaces towards tailored experiences to capture the attention of busy and discerning consumers.
2. Food & Beverage - Innovative concepts in travel retail present opportunities for culinary brands to reach a global audience seeking premium gastronomic offerings.
3. Travel & Tourism - Integration of exclusive shopping experiences at airports taps into the growing trend of luxury and convenience in the travel sector.