Epic Games has introduced a new cosmetic item category called "Kicks" in Fortnite, which allows players to customize their characters with various shoe designs. This new feature, part of the Chapter 2 Remix update, includes collaborations with real-world brands such as Nike and Jordan, as well as original Fortnite designs. The Kicks are available through the Remix Pass and the Item Shop, with the official launch date set for November 12, 2024. Players can expect to see a variety of shoe styles, including the Air Jordan 1 High OG and Fortnite-original Shark Slippers.
Kicks are designed to be compatible with over 500 of the most popular Fortnite outfits, with plans to expand compatibility to more than 95% of outfits by Spring 2025. The initial launch will feature both brand collaborations and original designs, with the potential for more brands to join in the future. This new customization option provides players with another way to express their style and personalize their in-game characters.
Digitally-Collectible Footwear Items
Epic Games is Now Selling 'Kicks' in Fortnite
Trend Themes
1. Virtual Sneaker Customization - Fortnite's introduction of customizable 'Kicks' allows gamers to digitally personalize their in-game footwear, mirroring real-world sneaker culture.
2. Brand Collaborations In-game - Partnering with renowned brands like Nike and Jordan within Fortnite highlights the merging of real-world fashion brands with virtual gaming experiences.
3. Expanded In-game Cosmetic Options - The new range of shoe designs in Fortnite's 'Kicks' category signifies a broadening of cosmetic options, offering players extensive avenues for character personalization.
Industry Implications
1. Gaming - The integration of customizable footwear in Fortnite represents a significant evolution in the gaming industry's focus on player personalization and in-game commerce.
2. Fashion - Collaborations between Fortnite and major fashion brands like Nike and Jordan illustrate a growing trend of fashion industry engagement with virtual and digital spaces.
3. Digital Collectibles - Epic Games' introduction of collectible 'Kicks' in Fortnite aligns with the rising popularity of digital collectibles as a new form of consumer engagement and commerce.