This Fortnite apparel collection boasts some of the online game's most iconic features. The graphic-heavy silhouettes include shout outs to the rare utility item Boogie Bomb, the Tomato Head skin and the consumable healing item Chug Jug. All of these are part of Fortnite's Battle Royale event. The capsule is made out of short- and long-sleeve shirt silhouettes.
The Fortnite apparel range is launched in collaboration between American eSports team organization FaZe Clan and Camarillo-based fashion label Neff. It is reported that the apparel line will be available for purchase at Hot Topic, as well as a number of other retailers that remain unnamed for the time being.
This is yet another example of how eSports-related organizations are embracing the fashion industry. This, for example, is not FaZe Clan's first fashion collaboration.
Online Game-Inspired Fashion
FaZe Clan & Neff Work on a Collaborative Fortnite Apparel Collection
Trend Themes
1. Esports-inspired Fashion - This trend showcases the growing intersection between esports and the fashion industry, creating opportunities for collaborative apparel collections.
2. Gaming-inspired Graphics - The use of graphic-heavy silhouettes featuring iconic features from popular video games like Fortnite presents opportunities for innovative graphic design and print technology.
3. Fashion Collaboration - The collaboration between FaZe Clan and Neff highlights the increasing trend of partnerships between esports organizations and fashion labels, opening up opportunities for creative and unique apparel collections.
Industry Implications
1. Fashion Retail - The Fortnite apparel collection and similar collaborations create opportunities for retailers to capitalize on the growing demand for esports-inspired fashion among consumers.
2. Graphic Design - The use of gaming-inspired graphics in apparel design offers opportunities for graphic designers to explore innovative and eye-catching designs that resonate with gaming enthusiasts.
3. Esports and Gaming - The collaboration between FaZe Clan and Neff demonstrates the potential for esports organizations to expand their brand presence beyond gaming and into the fashion industry, creating disruptive opportunities within both sectors.