London formalwear institution Drake's and St. JOHN collaborated on a formalwear collection that has British food culture inspired it. St. JOHN is an institution founded by Fergus Henderson and Trevor Gulliver that consists of three restaurants, a bakery, a winery, and a wine company. The company regularly honors British produce and food culture through its food recipes. It is also Drake's Creative Director Michael Hill's favorite restaurant, which allowed this collaboration to come through.
The collection includes cotton moleskin Chore Jackets, tote bags, sweaters, t-shirts, long-sleeve shirts, hats, and more. The standout item is the cotton moleskin Chore Jacket, which design is inspired by St. JOHN's pinstriped "blue de travail" jackets. Other than that, the tote bags are also unique since they contain the wording "TAIL" and "NOSE," inspired by the restaurant's approach to food. Additionally, several apparel items have St. JOHN’s jumping pig logo. The collection is available for purchase.
Food-Inspired Formalwear Collections
Drake's and St. JOHN Reveal New Formalwear Collection
Trend Themes
1. Food-inspired Fashion - Opportunity for more fashion brand collaborations with chefs and restaurants to create food-inspired collections.
2. Collaborative Collections - More institutions, fashion brands and restaurants can collaborate to create unique collections inspired from specific concepts or themes.
3. Incorporating Logos - More fashion brands can incorporate logos of restaurants and other businesses in their designs to create unique collaborations.
Industry Implications
1. Fashion - Opportunity for fashion brands to create unique, food-inspired collections.
2. Hospitality - Opportunity for restaurants and other hospitality businesses to collaborate with fashion brands to create unique merchandise.
3. Retail - Opportunity for retail industry to offer unique and exclusive merchandise to customers through collaborations with other industries.